Social Networking, what a waste of time!
Maybe, but what if your customers disagree?
Then you miss out on the free party. Free, in that the entry costs are so low, yet the return in data capture and better understanding the psyche of your customer can be amazing. If you are keen to get tweeting or updating your status and you just don't have time to do it yourself, outsource it... It's more cost effective than you think.
Do you want to position your business as a thought leader in your field...Blog it Baby!
Or Facebook, or Twitter or Linked in, or Google+ or any one of the other specialist sites that could get you closer to your customer.
But before we do, we like to make sure this really is right for your business.
